MTN IfedicheTelecommunications

Making value easier to see.

Bringing a data and airtime offer into conversations where value mattered most.

Archived MTN Ifediche campaign creative — Campaign material from the SMAIT archive

01 / The challenge

Start with the need.

MTN needed to explain the value of its Ifediche offer to customers comparing data and airtime options amid competing promotions.

02 / The approach

Listen. Then respond.

SMAIT monitored conversations indicating interest in affordable data and airtime. Those signals informed tailored responses that explained the offer in terms relevant to each conversation.

03 / Focus

What the work brought together.

Social listening
Offer communication
Tailored engagement

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