MTN 5GTelecommunications
A faster conversation about connectivity.
Understanding broadband needs before introducing a 5G offer.
Start with the need.
MTN wanted to make its 5G broadband offer relevant to people discussing speed, reliability and internet access.
Listen. Then respond.
SMAIT identified conversations about connectivity needs and used the language and context of those discussions to shape responses about the 5G offer.
What the work brought together.
- Conversation intelligence
- Audience needs
- Campaign response