MTN GarabasaTelecommunications
Turning a recharge offer into a relevant message.
Meeting varied airtime needs with clearer, more contextual communication.
Start with the need.
MTN needed to explain its Garabasa recharge offer across an audience with different budgets and usage patterns.
Listen. Then respond.
SMAIT listened for conversations about airtime, recharge value and bonus offers. The campaign used those signals to make the offer easier to understand in the context of each person's need.
What the work brought together.
- Social listening
- Offer communication
- Personalised response