CLI CollegeEducation
A clearer path into healthcare education.
Distinguishing online study from hands-on training through relevant conversations.
Start with the need.
CLI College needed to reach prospective healthcare students and explain the different benefits of its online classes and on-site care training.
Listen. Then respond.
SMAIT monitored conversations about healthcare careers and training. Responses were shaped around the interest expressed, directing people toward the programme format most relevant to them.
What the work brought together.
- Audience listening
- Education marketing
- Tailored engagement