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Makweleng Grocery & ButcherySocial media marketing

The neighbourhood, online.

A return-to-market story for a local grocery and butchery.

Abstract editorial artwork for Makweleng Grocery & Butchery social media case study
Campaign material from the SMAIT archive
01 / The challenge

Start with the need.

Makweleng needed to reconnect with existing customers, introduce its online service and make confirmed specials easy to act on.

02 / The approach

Listen. Then respond.

The supplied revised plan uses a graphic-first system across Facebook, Instagram and WhatsApp, with clear product information and only confirmed offer details.

03 / Focus

What the work brought together.

  • Local commerce
  • Social launch
  • Graphic-led campaigns
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