Football Kenya FederationSocial media marketing
The game starts everywhere.
A content narrative around football development and grassroots participation.
Start with the need.
The federation's development activity needed a clear public narrative across different programmes and communities.
Listen. Then respond.
The supplied campaign creatives frame youth pathways, coaching, refereeing and community participation as connected parts of the football story.
What the work brought together.
- Sports storytelling
- Social content
- Public narrative