inDriveTransport
Finding the moment behind the journey.
Connecting a rides and rewards offer with people already talking about how they move.
Start with the need.
inDrive wanted its rides and movie-ticket offer to stand out in a crowded ride-hailing market and speak to commuters looking for flexible, affordable transport.
Listen. Then respond.
SMAIT listened for conversations about transport needs, commuting frustrations and movie interests. The campaign used that context to shape relevant responses about the offer, with affordability and convenience at the centre.
What the work brought together.
- Social listening
- Audience context
- Tailored engagement