SMAIT Digital
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Heritage Lifestyle RestaurantSocial media marketing

A table with a point of view.

A social plan that gives food, atmosphere and culture a consistent voice.

Abstract editorial artwork for Heritage Lifestyle Restaurant social media case study
Campaign material from the SMAIT archive
01 / The challenge

Start with the need.

Heritage needed its social presence to express both its South African food heritage and its premium dining experience.

02 / The approach

Listen. Then respond.

The supplied calendar pairs signature dishes, drinks, atmosphere and cultural moments with graphic and short-video concepts for Facebook, Instagram and TikTok.

03 / Focus

What the work brought together.

  • Restaurant marketing
  • Content calendar
  • Visual storytelling
Next campaignMakweleng Grocery & Butchery