SMAIT Digital
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Easy Documents SASocial media marketing

Clarity in every document.

Graphic-led social content designed to bring an established service back into view.

Abstract editorial artwork for Easy Documents SA social media case study
Campaign material from the SMAIT archive
01 / The challenge

Start with the need.

After a pause in posting, Easy Documents SA needed to reconnect with its audience and explain its documentation services with consistency.

02 / The approach

Listen. Then respond.

The supplied three-month plan moves from reintroduction and education to service scenarios and enquiry-led content, with a three-post weekly rhythm for Facebook and Instagram.

03 / Focus

What the work brought together.

  • Social media strategy
  • Graphic content
  • Audience re-engagement
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